IN ESTONIA, WE SAY “AEGA ON” FOR “TAKE YOUR TIME”
AEGAON is the very fist Estonian watchmaker since 2012. The brand is managed by the company AEGAON OÜ since Juli 2017. Strong and minimal designs inspired by true character are carried out by Janno Roodi – the founder and designer of AEGAON Watches. The idea of AEGAON was sparked by “The King” Elvis Presley himself merely for wearing a huge wristwatch in the video “Always On My Mind”. This inspired Janno Roodi to absorb all the knowledge available to realize his own vision of a perfect watch in 2012. It was named “Peacemaker65” which was followed by "Tabula Rasa" a few years later. The rest is history in the making. What started out as a mutual hobby of a group of friends, has grown into a successful small business. Offering alternative to the conventional classic watch designs has put the brand on the world map with online sales to over 20 countries around the world. The brand name “AEGAON” originates from an Estonian saying “aega on”, which naturally translates to “take your time”.
QUALITY OVER QUANTITY
AEGAON has combined the traditions of watchmaking with modern technology to set a new level of quality in the league of premium class watch market. Only highly recognized Swiss, Japan and other manufacturers movements are used in AEGAON watches to guarantee their precision and durability. All watch casings are cut out of stainless steel using high precision CNC machinery and finished with careful filing, brushing and polishing, that is carried out one by one by hand by AEGAON craftsmen. The details, that make up the watch, are assembled with care by professional AEGAON watchsmiths. At the end, it’s the quality not the quantity that matters.
THE HISTORY OF ESTONIAN WATCHMAKING
There were hints of Estonian watchmaking just before the outbreak of WWII. We have conducted the biggest dig into the past on this subject, to be sure we could refer to Aegaon as the first Estonian watchmaker. We have even gone as far as to look up the only living successor to Mari Riimaste, who was a known goldsmith and Swiss watch reseller in the late 1930’s. However, according to the grandchild of Mrs. Riimaste, she never designed or assembled any watches of her own nor was there ever an August Riimaste, whose name has mistakenly popped up in some later articles. She had her name “M.Riimaste” and the town name “Haapsalu” printed on Swiss watches in Switzerland; it was kind of a marketing thing at the time. But the mystery by the name of “Eltoona” – a vintage women’s watch, still remains unsolved. It only links to Estonian antique sales when googled. The name does have an Estonian feel to it, yet there is no reference to its origin inside the watch itself nor does it appear on the internet. So, until any solid facts or breaking leads emerge, Aegaon will hold its position.