ABOUT AEGAON
AEGAON is an independent watch brand founded in Estonia in 2012 by Kristjan Rabi, Janno Roodi and Veljo Viikant.
We design watches for people who appreciate character, individuality and objects that do not simply follow convention. AEGAON watches are designed in Estonia and built using carefully selected components from specialist manufacturers around the world.
With AEGAON written on our dial, we want to be your everyday reminder to make time for the things that matter most.
ESTONIAN WATCH DESIGN SINCE 2012
AEGAON started as a shared passion between a group of friends.
The original idea came from AEGAON founder and designer Janno Roodi. A glimpse of an unusual watch in Elvis Presley's Always on My Mind music video caught his attention and eventually led him deep into the world of watch design.
In 2012, that idea became AEGAON's first watch — the Peacemaker 65.
Its name comes from its extraordinary 65 mm case. At a time when the watch industry was dominated by familiar shapes and proportions, Peacemaker 65 was deliberately different and one of the biggest watches in the world.
That approach has stayed with us ever since.
We don't believe every watch needs to look conventional. Some AEGAON watches are oversized, some minimal, some compact and some colourful. Each collection has its own character, but all of them start with the same question:
Can we make it unmistakably AEGAON?
INDEPENDENT BY DESIGN
When AEGAON was founded, there were already tens of thousands of watches on the market. We were repeatedly told that the world did not need another watch brand.
We agreed.
It did not need another one doing exactly the same thing.
The rise of independent watch brands gave smaller designers the opportunity to experiment with ideas that would be difficult to pursue within a large traditional watch company.
AEGAON became part of that movement from Estonia.
Over the years, our collections have ranged from the 65 mm Peacemaker to the minimalist Tabula Rasa, Limited Edition special designs, Genesis and the compact Iris. Rather than forcing every collection into the same design language, we allow each model to have its own identity.
MATERIALS AND MOVEMENTS
We source components internationally and select them according to the requirements of each AEGAON model.
Our watch cases are made from 316L stainless steel using precision CNC machining and are finished through processes including filing, brushing and polishing.
AEGAON watches use sapphire crystal on models where scratch resistance and long-term clarity are priorities.
Depending on the model, our watches use quartz or mechanical movements from established manufacturers including Ronda, Seiko and Miyota. This allow us to offer a different experience in our watches.
Our leather straps are made from genuine leather by experienced strap makers in Spain and Germany. Other AEGAON models use stainless steel bracelets or alternative strap materials selected to suit the individual watch.
We are not interested in claiming that every component has to come from one country. We prefer to choose the components that make the most sense for the watch we are creating.
DESIGNED AND FINISHED IN ESTONIA
AEGAON's design work and identity are rooted in Estonia.
Components from specialist manufacturers around the world come together to become an AEGAON watch.
Before leaving us, every AEGAON watch is individually checked and tested for water resistance and mechanical issues.
It is a practical step and an important one. A watch has to do more than look good in a photograph — it has to work reliably on the wrist.
DESIGNED TO LAST
We have continuously changed and improved the way our watches are made since 2012.
Materials, suppliers and production methods evolve. When we find a better solution, we use it. What we try not to change is the core character of a model simply because a new trend appears.
That is what timeless design means to us.
Not making something neutral.
Making something with enough character that it does not need to be redesigned every season.
FROM ESTONIA TO THE WORLD
What started as a hobby between friends became an international independent watch brand.
AEGAON watches have been sold online to customers in more than 50 countries, and we have produced watches and meaningful corporate gifts for more than 500 Estonian and international organisations.
In 2018, AEGAON became a member of the Estonian Chamber of Commerce and Industry.
Remaining independent allows us to continue doing what started AEGAON in the first place: experimenting with ideas, improving our watches and creating designs we actually want to wear ourselves.
THE HISTORY OF ESTONIAN WATCHES
Our own history also made us curious about what came before AEGAON.
We found traces of watch-related businesses in Estonia dating back to the period before the Second World War.
One particularly interesting story is that of Mari Riimaste, a goldsmith and Swiss watch reseller in Haapsalu in the late 1930s. Our research led us to a living descendant of Riimaste, who explained that she did not design or assemble watches herself. Instead, Swiss-made watches were produced with the names “M. Riimaste” and “Haapsalu” printed on them.
Then there is Eltoona — a mysterious vintage women's watch that has appeared in Estonian antique sales. Its name sounds Estonian, but we have not found reliable evidence establishing where it was actually designed or manufactured.
We continue to be interested in this history and are always happy to hear from anyone who has documents, watches or information that could add another piece to the story.
GIVING BACK THROUGH SPORT
Giving back has always been part of AEGAON. Since 2019, we have organised the annual AEGAON Golf Open, bringing together sport, business and charity. In 2026, the tournament raised €4,900 to support young Estonian golfer Roosi Ristal. AEGAON has also supported Estonian basketball through a partnership with BC Kalev/Cramo and has contributed to charitable initiatives supporting children and families in need. For us, sport is more than sponsorship — it is a way to support true characters in their pursuit of creating memorable moments.
AEGAON
Founded in Estonia in 2012.
Inspired by true character.