In Estonia


It sounds like "I Go On" 

Our watches have AEGAON written on their dial. We want it to be your everyday reminder to take time for all the things that matter to you the most.

True character inspires our watch designs. It is a quality in some that we consider to be resistant to trends and time itself.

We believe that everyones ultimate goal is freedom. To be in control of their life and goals. Be the master of your own time.


By the year 2012 there were tens of thousands of watch companies and watch designs in the world. One would logically think that there was no room for one more, and that's what everyone kept saying. In reality, all the old watch companies had stopped experimenting, leaving their designs stagnating, while the rest of the world kept evolving. That's where microbrands like AEGAON started emerging and succeeded against all the odds. At least that's AEGAON's perspective on the revolutionary period, and we are proud to be part of it.

In 2012, AEGAON became the very first Estonian watch company. The brand is managed by the company AEGAON OÜ since July 2017. Strong and minimal designs inspired by real character are carried out by Janno Roodi – the founder and designer of AEGAON Watches. The idea of AEGAON sparked from "Always On My Mind" music video by Elvis Presley. A glimpse at his interesting watch inspired Janno Roodi to absorb all the knowledge available to realize his vision of a perfect watch in 2012. It was named "Peacemaker65" which was followed by "Tabula Rasa" a few years later.

What started as a mutual hobby of a group of friends, has grown into a successful small business. Offering an alternative to the conventional classic watch designs has put the brand on the world map with online sales to over 30 countries around the world. Hard work and dedication has paid off as recent years have brought AEGAON recognition from Estonian president Mrs. Kersti Kaljulaid and partnership with numerous government ministries. AEGAON is honored to serve over 100 local and international companies in their need for a meaningful and unique "thank you "gifts. In 2018 AEGAON gained its membership in the Estonian Chamber of Commerce and Industry and became the official sponsor of Estonian Golf Cup the same year. The rest is history in the making.

AEGAON FOUNDERS - Kristjan Rabi, Janno Roodi, Veljo Viikant (2017)


AEGAON has combined watchmaking traditions with modern technology to set a new level of quality in the league of premium class watches. The production line has been in constant change and development throughout the years. It has gone from manufacturing all the exterior watch components by hand to international teamwork. Today, AEGAON gathers the best parts from all over the world to assemble them into high-quality timepieces under the hands of dedicated AEGAON watchmakers. All watch casings are cut out of certified stainless steel 316L, using the most precise CNC machinery and finished with careful filing, brushing, and polishing techniques. All straps are handmade from carefully selected genuine leather by Spanish and German craftsmen with a long history in strap making. AEGAON uses the 715 quartz movements by Swiss manufacturer Ronda and Ty.3600.2 by Seagull – both well known for their durable and precise movements. Scratchproof optics on a watch is one of the main symbols of quality. AEGAON has never left a stone unturned when it comes to getting what we want. We now have a sapphire manufacturer in Asia, who can also provide sapphire optics in size needed for our greatly oversize watch „Peacemaker 65“. AEGAON is constantly looking for new ways to improve the existing models. The core element is timeless and intelligent design. 

One of the latest improvements is the screw-down crown, or as many know it – divers watch crown. It is on all "Tabula Rasa "designs issued since 2020. Each AEGAON watch is carefully checked and tested for water resistance and mechanical errors before it leaves the house to ensure the best possible quality and customer experience.


There were hints of Estonian watchmaking just before the outbreak of WWII. We have conducted the biggest dig into the past on this subject, to be sure we could refer to Aegaon as the first Estonian watchmaker. We have even gone as far as to look up the only living successor to Mari Riimaste, who was a known goldsmith and Swiss watch reseller in the late 1930’s. However, according to the grandchild of Mrs. Riimaste, she never designed or assembled any watches of her own nor was there ever an August Riimaste, whose name has mistakenly popped up in some later articles. She had her name “M.Riimaste” and the town name “Haapsalu” printed on Swiss watches in Switzerland; it was kind of a marketing thing at the time. But the mystery by the name of “Eltoona” – a vintage women’s watch, still remains unsolved. It only links to Estonian antique sales when googled. The name does have an Estonian feel to it, yet there is no reference to its origin inside the watch itself nor does it appear on the internet. So, until any solid facts or breaking leads emerge, Aegaon will hold its position.