AEGAON and Kalev/Cramo have continued collaboration this season, creating unique wristwatches that perfectly symbolize the partnership between the team and the company.
Last season, as part of the cooperation, all Kalev/Cramo players received AEGAON watches from the club as birthday gifts. This year, the goal was to surprise the players with something more. According to AEGAON co-founder Kristjan Rabi, it was agreed that the most passionate fans should also be included, which is why a very limited number of watches will be made available for purchase in the AEGAON store. Rabi explains that the idea behind the specially designed watch is to serve as a lasting keepsake:
"Seasons come and go, rosters change, and people move on, but what remains are the shared games, moments, and memories. Since fans are an inseparable part of the game and the team, they too get to be part of this story".
Kalev/Cramo Marketing Manager Allan Siimann welcomes the fact that a brand like AEGAON embraced the idea, enabling the club to offer fans something high-quality and meaningful. He notes that the aim was not to create just another piece of merchandise that would end up gathering dust on a shelf, but rather something that genuinely resonates with both players and fans—something that endures. As Siimann puts it:
"The watch represents a piece of the club’s history that can literally be worn on one’s wrist. The limited-edition wristwatch, produced in a very small quantity and featuring a unique design, beautifully symbolizes the charm and elegance of basketball: for a team to succeed, everything must function like clockwork—and in AEGAON’s case, it does so flawlessly".
The watches are available in the Kalev/Cramo online store and exclusively at the AEGAON flagship store at Rotermanni 7 in Tallinn, and only in very limited quantities.