When LUAMAA's watch design first came to our attention, we were sure that cooperation would be inevitable - sooner or later. A few years and one long pandemic later, it happened! Luamaa's selection of watches with crazy genius design are now available in AEGAON store at Rotermanni 7. The brand's principle of "take your time, in your own way" connects us quite closely already on a meta level, in addition to the fact that we both try to promote and stand up for the progress of Estonian watchmaking.
Luamaa is another unique Estonian watch brand that is loved by people who value both design and luxury. The brand's principle is "Take time, your way", which emphasizes taking time and being truly present, not rushing through life. Encouraging people to remain themselves, genuine, honest and passionate.
There is more to LUAMAA than great design. You can pretty much design the watch yourself and later change your mind about it as you wish. The case of the watch can be changed as easily as the strap, which allows you to match it with your outfit and jewelry. Another special feature is the strap material - natural but flexible stone and wood, incredible! The stainless steel case is high-quality and resistant to the test of time, in addition to the Swiss ETA movement and scratch-resistant sapphire crystal glass.
LUAMAA is completely different and distinct, no doubt about it! The design can be described as Nordic clean, elegant and charming in its simplicity. If all this is what appeals to you, come see and try the uniquely time-telling accessory at the AEGAON store - Rotermanni 7, Tallinn.